You’re probably looking for ways to expand your income and you’ve heard it’s not that hard to make money on Pinterest. That’s right. But first, you have to know what are the first steps. What you’ll read here is your quick, no-bs, beginner’s guide.
Pinterest is more than just an image sharing platform. The world loves it for its simplicity and for its ability to drive huge traffic to blogs and e-commerce websites. But did you know that you can also make a lot of money on this social media platform?
According to statista.com, as of the second quarter of 2020, Pinterest has 416 million monthly active users worldwide. It is also the fastest social media site in history to reach 10 million unique monthly visitors, considering it was an invite-only platform in the beginning. With such unique visitors and high engagement rates, opportunities are also endless in this wonderful platform, and that includes, of course, monetary ones.
People come to Pinterest to look for inspiration. It can be about fashion, home, accessories, food, and anything under the sun. Since it is less complicated with just photos uploaded neatly, e-commerce sites, and bloggers whose links are affiliated to the photo pins earn in various ways. Most are through purchases, others through click rates.
But what if you don’t have a blog or a website? Can you still earn using Pinterest? Yes! Below are some surefire ways to earn using this social media platform.
1. Build your Pinterest audience using your passion.
If you are passionate about something like fashion or fitness, you can pin a lot of interesting stuff about it on your wall. You can either re-pin old photos or upload your own. You just have to make sure your posts are interesting and that they will keep your audience wanting more.
If you can build a fair amount of followers, you can opt to have a mailing list where followers can subscribe to get exclusive and first-hand updates from you. Will you earn by having a mailing list? Probably. But this is a good way for marketers and brands to reach out to you for paid collaborations.
2. Promote affiliate products on your Pinterest account.
Affiliate marketing is one of the most effective ways to earn money digitally. It can be inside Pinterest or outside of it. But in Pinterest, you can easily find companies or brands that sell products you can promote on your boards. You need to sign up for an affiliate and earn a commission for every link clicked.
When doing affiliate marketing, it is good to note that you don’t really need to be an expert on it. In fact, anyone can do it. You just need to have a good eye for a pin and a good strategy.
3. Use collaborations or sponsorships to make money on Pinterest.
When building your Pinterest page to attract followers, you must focus on a clear strategy and a theme if you want to make extra income. Sure, you can go on and showcase various interests. Still, it is easier to find a company or brand open for collaboration or sponsorship if you stick to one.
For example, if you are a plant-based lifestyle advocate, you can reach out to companies offering plant-based products that will appeal to your audience. You can ask for sponsorship or collaborations for a commission that will be beneficial for both of you. You can even offer your page for a whole year branding their products as you become one of their brand ambassadors. If you have a good enough page statistics, you can use this to attract companies you can collaborate with when providing a pitch.
4. Utilize SEO and use it on your profile and pins.
SEO or Search Engine Optimization is an essential tool used by companies to gain website traffic. But did you know that SEO is not just for websites or blogs? You can use and utilize it on your social media pages.
Using SEO on LinkedIn means having to reach the right network for you professionally. Using SEO on Pinterest means staying visible so you can reach your target audience. Use SEO on your “About” section and use it when writing captions for your pins. Doing this will not only help you be visible on Pinterest but also on search engines like Google.
5. Sell your own products on Pinterest.
Facebook and Instagram are two social media platforms that can help you sell your products. They have good enough tools to help upcoming business owners, and they have effective ads and algorithms as well. Surprisingly, Pinterest can help you gain more sales as well and promote your shop.
Uploading the right photo is the key when selling on Pinterest. Your images must be attractive and interesting enough for users to re-pin it and reach a wider audience. The platform also has a lot of helpful tools for your business. They offer product rich pins that show price and information about products, and they also have the lens camera search, shop the look feature, and a lot more.
6. Teach others to make money on Pinterest.
If you think you know the platform well and are ready to help and coach other people, then you can use your skills to help others earn through Pinterest too! You can do a commission, or you can directly ask payment for your service. You can also create short online courses on Pinterest or create e-books for others to purchase and read.
7. Offer your service as a Pinterest Virtual Assistant.
Probably one of the simplest ways to earn extra money on Pinterest is to offer your service and help brands or influencers by being a Pinterest virtual assistant. If you have the talent for creating beautifully curated pins and attention-grabbing captions, then you can earn big. You can focus on just 1 to 2 clients and start by just a couple of hours per day. You can also turn it into a full-time job if you want.
Final Thoughts on How to Make Money on Pinterest
Pinterest as a social media platform is so underrated. It is more than just sharing photos as pins, and there are many other things you can do here. You can even make money on Pinterest. You just need a little bit of passion and research.
Earning extra income is easy using Pinterest. The possibilities here are endless, and the good thing about it is that you don’t need to be an expert to earn. Start somewhere. Start with your passion. And if you think you get the hang of it, expand what you can do and share your knowledge with others. And earn more along the way.